Styxsports
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Styxsports Case Study
From Zero to Millions: Building India’s Fastest-Growing Free Sports Streaming Brand.
Client Overview
Brand Name :
Styxsports
Industry:
Free Cricket Streaming OTT
Duration:
From Launch to Present
Styxsports is on a mission to become India’s go-to destination for free live cricket streaming. From building the brand’s foundation to scaling it across the digital universe, Growdigy has been the single partner executing the entire digital journey.
Social Media Marketing (Facebook & Instagram)
We built Styxsports’ social presence from scratch and created a consistent, event-driven content calendar that matched the pace of cricket fans.
Key Activities:
- Page setup and optimization
- Branded visual identity (reels, posts, stories)
- Real-time match updates and teasers
- Viral content formats: memes, trending audio reels, countdowns
Results from Meta Insights
Facebook (Jan–May 2025):
- 65.8M Views
- 25.5M Reach
- 185.7K Content Interactions
- 22.3K New Followers
Instagram (Jan–May 2025):
- 54.4M Views
- 18.5M Reach (+624.8%)
- 1.3M Content Interactions
- 72.9K Link Clicks
- 6.2K New Followers
Performance Marketing (Meta Ads + Google Ads)
Result: 120M+ views generated through paid + organic efforts combined
We launched and optimized over 100+ paid campaigns across Facebook, Instagram, and Google to drive traffic, awareness, and streaming activity.
Results from Google Ads Manager
- Landing Page Creation and Optimization
- Branded visual Identity (UI/XI & Section)
- Game Update & Moment of the Match
- Push Notification Updates
- New Game Tournaments Dedicated Landing Page
UGI Ad Production
To connect with young sports fans, we produced high-performing User-Generated Influencer (UGI) Ad Creatives tailored for Instagram Reels and meta ads.
Our Contribution:
Outcome: Boosted engagement and retention at lower CPA
- Creative scripting and briefing
- Model direction & editing
- Output: 30+ custom UGI Ads
- Used in Facebook, Instagram & Shorts ads
- Designed for CTA conversions (Visit site, Watch match)
Influencer Marketing Campaigns
We activated sports influencers, micro-creators, and regional voices to drive trust and top-of-funnel traffic to Styxsports.
Result: Brand awareness, reach, and authenticity dramatically increased
Execution:
- Strategic influencer list building
- Negotiation, content coordination
- Performance tracking and re-targeting audiences via Meta Ads
- Creators from India, Nepal, and UAE for regional league relevance
Website & Landing Page Development
We designed and developed the complete digital infrastructure for Styxsports, starting from a clean slate.
Scope:
- GA4, Meta Pixel, and ad tracking integration
- Scalable backend for future app/streaming features
- Full website development: styxsports.com
- Custom landing pages for live tournaments (IPL, T20s, Leagues)
Website Traffic: 127.5K+ Visits (Jan–May 2025)
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