Pizza Hut - Sapphire Foods
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Sapphire Foods Case Study
From Local Storefronts to Digital Buzz Driving Footfalls & Orders with 360° Marketing
Client Overview
Brand Name :
Pizza Hut – Sapphire Foods
Regions:
Kerala & Bangalore
Industry:
Quick Service Restaurant
To establish a strong local digital presence for Pizza Hut franchise stores, build top-of-mind brand recall in regional markets, and drive high volumes of store walk-ins and online orders through paid and organic strategies.
Social Media Marketing (Facebook & Instagram)
We developed localized content that spoke directly to the regional audience, tying global Pizza Hut branding with a hyper-local flavor.
Key Activities:
- Custom visual branding for South Indian market
- Local festival campaigns (Onam, Vishu, Pongal, etc.)
- Reels using trending audio + pizza cravings
- Community engagement (polls, food memes, giveaways)
Meta Insights Highlights:
- 65M+ combined views
- 25M+ reach (across both Facebook & Instagram)
- 180K+ content interactions
- 22.3K New Followers
Influencer Marketing Campaigns
Partnered with regional food bloggers, local Instagrammers, and college creators to bring a relatable voice to the brand.
Execution:
- 30+ food reel collaborations across Kerala & Bangalore
- Location-tagged visits and “pizza reaction” videos
- Story-based deals & coupon promotions
- Influencers from food, lifestyle, and comedy niches
Results:
- 500K+ organic reach via influencers
- Avg. cost per influencer under ₹3,000 with high engagement
- Regional brand recall boosted in Tier 2 and 3 towns
CGI-Based Video Campaigns
To break the scroll and capture attention instantly, we created animated CGI videos showcasing pizza melting, offers bursting, and flavor-packed messaging.
Why CGI?
- Captivates instantly
- Great for remarketing ads
- Differentiates from generic food content
Results:
- 2.2M+ impressions
- Used as thumb-stopping video creatives in Meta campaigns
- Higher retention & 3.4x more saves than static ads
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